We created this campaign to promote South African national radio station 5FM and their famous midweek parties. The idea was to create a series of products that equip party goers with everything they would need to make it through the next day at work.
The first was a piece of software for Mac and PC that simulated work being done on your computer screen, all while you're catching up on some sleep.
The software was distributed via e-mail and direct mail invitations linked to midweek concerts and parties :
The first was a piece of software for Mac and PC that simulated work being done on your computer screen, all while you're catching up on some sleep.
The software was distributed via e-mail and direct mail invitations linked to midweek concerts and parties :
A viral infomercial advertised the array of products geared toward making it look as though you're awake, even though you're catnapping at your desk.
An overview of the microsite where software and infomercials were available.
You can also view the site at www.5fmjobsaver.co.za
(click images to enlarge)
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