The TV Spot :
The Teams :
These characters were used through the line as point of sale, outdoor, online and print.
Print and Poster :
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MTN 8
After working on South Africa's third largest cellular network, I moved on to Africa's largest: MTN. Tapping into one of Africa's greatest loves - football, MTN sponsors a football knockout tournament called MTN8. The season's top 8 teams compete for R8 million (£600 000). The fans make a big show of going to these games; dressing up in elaborate costumes and earning the coveted title of No.1 fan. The fans also nicknamed the tournament 'wafa wafa', meaning 'do or die' in Zulu. For this campaign, we took the zealous fans and transformed them into warrior, each representing their team: Kaizer Chiefs, Orlando Pirates, Freestate Stars, Ajax Cape Town, Golden Arrows, Amazulu FC, Wits University and Supersport United.
The TV Spot :
The Teams :
These characters were used through the line as point of sale, outdoor, online and print.
Print and Poster :
...............................................................................
The TV Spot :
The Teams :
These characters were used through the line as point of sale, outdoor, online and print.
Print and Poster :
...............................................................................
